Art history term paper - Comparing two portrait modes Essay

Art history term paper - Comparing two portrait modes - Essay Example During the era of the roman republic, they considered it a character sign not to cover or manipulate any physical imperfections and the depiction of men particularly as unconcerned and rugged, especially unconcerned with any form of vanity. Statues with more idealism of Emperors of the Roman Empire got ubiquitous over the imperial era, especially with connection to Rome’s state religion. Tombstones, even those of the modestly well off middle class, exhibited the portraits of unknown dead relatives which were carved in relief. This paper aims to compare the bust of a man and the bust of Emperor Commodus while paying attention to the bust’s formal features, and it further, considers how and why each portrait works to idealize the sitter. The bust of Emperor Commodus and that of man are practically two contradictory artefacts. The two artefacts have distinctly varied characteristics with both possessing different styles. The bust of a man is of a veristic style while the bust of Emperor Commodus is of the Augustus style from prima porta. With each of these styles come different characteristics and representations. The bust of a man has a relation to old fashioned morality, which is a virtuous Roman concept (Fejfer, 2009 p243). Generally, the veristic style consists entirely of later life portraits of men, who more often than not are toothless and balding and consists of faces with poor aging qualities and wrinkles. The bust of a man is a perfect example of this style. The bust seems to be representative of men who are or are aging. In the Veristic style, age is taken quite seriously as it signifies and shows endurance and courage, which man has had to endure through out his life. The portraits physical qualities, whi ch follow veristic styles, are reflective of society and class, which they belong to. The pained and twisted expression on the bust of man are testimony of the similar fashion with which the civil war tore apart the society

Advertising in the 21st century Unit 9 Project Essay

Advertising in the 21st century Unit 9 Project - Essay Example This piece of research work addresses the relevance of IMC in today’s business world and examines how this can be implemented as a strategic step for advertising campaign. This paper identifies three companies at different levels, one from the Fortune 500 lists, one form the INC lists and one from the major online shopping companies and describes how these companies can effectively use IMC as basic strategy for their marketing. Lamb, Hair and McDaniel (2004) described that integrated marketing communication is a careful combination of all promotional messages like traditional advertising, sales promotion, personal selling, event marketing, public relation, interactive marketing and so on so as to assure consistency in whatever messages being communicated to the targeted markets (p. 413). Belch and Belch (2007) emphasized that IMC is a marketing process of planning, designing and developing brand communication program with customers, employees and associates in order to build short term financial benefits and long term brand value (p. 11). Various communication tools are effectively coordinated based on company’s goal to reach different target market more effectively and thus to create short term profitability and long term brand equity and brand loyalty among the customers. IMC is a process in which companies accelerate its revenues and returns by aligning communication objectives with business goals (Schultz and Schultz, 2004, P. 3). Business goals normally include profitable operation as well successful marketing of goods or services being offered to the customers. IMC helps companies achieve their objectives by aligning and coordinating various elements of communication including advertising, sales promotion, direct selling, public relation etc. IMC has become relevant in today’s business because it not only